One company, one sport.

TOA Performance Inc. builds TOA, the prep operating system, for contest prep coaches and their athletes.

Show day in TOA, backstage and on schedule: now, tan touch-up; next, prejudging on the main stage; show start in 2 hours 20 minutes.
TOA app screen with sample data.

One sport, from sixteen out to show day.

TOA is the prep operating system. It holds a competitive bodybuilding contest prep from the first week to show day, for the coach running it and the athlete doing the work.

That work is currently spread across spreadsheets, chat threads, macro trackers and camera rolls. None of those tools know about each other. A prep gets expensive in the gaps between them. TOA closes them.

We build for one audience: the coaches who run contest prep and the physique athletes they coach.

TOA is software that holds the prep in one place. Take coaching, training and nutrition advice from a coach, and medical advice from a qualified professional, never from TOA.

The prep operating system

Three rules decide how TOA behaves in the weeks that hurt.

  1. Quiet at 5 a.m.

    Daily work is plain and exact. One screen, one next action.

  2. The week arrives whole

    A check-in goes in once and lands assembled. What changed is the thing that stands out, so the coach answers the week instead of reconstructing it.

  3. The show sets the clock

    How far out you are is the first fact you see. Everything is measured against the one day that decides the year.

A small company, for one sport.

We build TOA with coaches and athletes who are in real preps right now. Their work sets the standard.

Every message goes straight to the people who build TOA.

An athlete’s prep data belongs to the athlete. We do not sell it, rent it or build a second business on it. What we hold, and why, is written plainly in our privacy policy.

Early access opens in the order it was requested. We would rather tell you nothing than tell you something we cannot stand behind.

Everything we build ends on a stage.

Two people, and the sixteen weeks out that decide both their years.

  • The athlete in prep

    A competitive physique athlete with a show on the calendar, doing the work every day whether or not anybody is watching. TOA carries the last hard weeks too.

  • The coach who runs it

    The person carrying a roster of preps at once, whose real job is judgment and whose week keeps filling with admin instead. TOA is built to give that time back.

  • Contest prep only

    We serve contest prep, from off-season to show day.

Early access opens in the order you sign up.

Early access is how you get into TOA. Leave your email and you hold a place in the order it was received. Sign up today and you are ahead of everyone who signs up tomorrow.

Get early access

A confirmation now, and one email when your place comes up.

Company details

Legal name
TOA Performance Inc.
Mailing address
1835 S Centre City Pkwy, Ste A #5042Escondido, CA 92025
Website
toa.fit
What we build
The prep operating system for competitive bodybuilding contest prep.
  1. You leave your email

    One field. No account and no card.

  2. You hold your place

    Your place is set when you sign up. It does not move.

  3. You get your way in

    When your place comes up, one email arrives with your way into TOA. Apart from your confirmation, it is the only email we send.